Brand new online media training course for athletes.

This course offers strategies and tips that will make athletes perform like a star when they are in front of any form of media.

It is aimed at athletes that are serious about their future and want to prepare for an interview properly.

Whilst they're main aim is performing at their best on the track, court or field, they should also be honing their interview skills so they appear professional and credible in front of camera.
Remember: when the media is interviewing you, it is your chance to promote your sport, your sponsors, your team, your organization and most importantly yourself.

Mediainsider PortalClick to register for this course

A media conference can be daunting, keep your wits about you.

  • Do not arrive until all of the media are set up and ready. It can appear awkward and you may say something you regret as you are waiting.
  • If a print reporter asks you a question and they are standing directly to your left or right, look at them briefly and then look to the front and the cameras to answer the question.
  • Once the media conference is complete do not continue to talk to the reporters. Some of the cameras will still be rolling, and a slip of the tongue can be costly.

Learning outcomes

How the media operates

It is key to understand the role of the media and how you can utilize the media to YOUR advantage.

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The role of the media

The media want to talk to you about the second half of the season. The teams chances, your form, and the finals. But because you are nervous you give little away during the interview. You are asked how the team is traveling. "We are taking it one game at a time"  You are asked about your own form. "Look it is a team game and all I want to do is win for the team" You are asked about the finals. "The finals are to far away for us to be thinking about".

No you haven't said anything wrong, but you have also failed to offer anything of interest to the reporter and your fans. The media will always wont something interesting, a hook or a lead to their story. You're goal should be to offer something that both the reporter and the fans can latch onto, be excited about or simply talk to other fans about.

Why credibility is key

It can take a lifetime to gain personal credibility and yet it can be lost in an instant by one mistake.

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Credibility chaos

You are being interviewed prior to your first game of basketball in the national league. There are a number of camera crews present and at least 6 reporters from TV radio and print.

You forget to wear your state blazer, and instead stand in front of the media scrum with a dirty tea shirt  and thongs.

You are flippant when asked about your first game, and become agitated when one of the reporters questions the fact that you are ready or not.

You will loose credibility points on all three issues, and it is like being 20 points down with a quarter to go, it can be hard to recover from there.

Your objective during an interview

Remember, an interview is not an exercise where a reporter asks a question and you answer that question.

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What do you want to say?

You are being interviewed by a reporter about your teams poor form in recent weeks. The reporter throws a number of very pointed questions at you, which you continue to answer. But at no stage does the reporter ask you what you intend to do to get out of the form slump. Therefore you didn't tell the fans what the team intends to do next week and the week after that to improve. The point is you don't need to wait for the reporter to ask the question. You decide what you want to say. do not be dictated to by the reporter.

Learning to prepare for a media interview

Never talk to the media unless you have thought carefully about the topic and prepared yourself.

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What did i just say?

It does not matter how much you know your subject or topic, it is still important to prepare for your media interview. If you do not prepare, things can go wrong. a slip of the tongue, a wrong fact, an embarrassing line. All of which will distract from your main message. Preparation will help you  focus. You are holding a media conference about this weeks game, which is crucial if your team is to make the finals. But when you are asked how many games you have won this season, you hesitate and guess wrongly. Three things happen as a result.

1. Your credibility takes a dive

2. The story could become about your stumble

3. you quickly realize how important preparation is

The "ten second" grab

When you answer reporters questions with long answers the point generally gets lost.

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How long was that answer?

You have just been asked about a poor decision that was made by a referee during your last match. But your answer is very unclear, and heads off on another tangent. You know what you wanted to say but you were not able to do it within a short couple of sentences. Speaking in grabs that are about ten seconds long is an art, but it you can learn to do it. And if you are going to be an expert in front of the media, you will need to learn it.

Handling tricky questions

An experienced reporter will generally throw tough questions at you. It's all part of their job.

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What was I just asked?

Yes indeed you WILL be asked questions that will be uncomfortable, tricky controversial and at times offensive. But you must stay cool under pressure, take a deep breath and answer the question with dignity poise and professionalism. Easier said than done I hear you say. yep that's right, but again it is all about understanding what the media wants and what you need to do to get your message across.

Social media and the traps

Social media is taking off, but do not get caught out, remember the wrong photo or comment can be damaging.

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Did I just post that pic?

So you were disappointed when you were dropped from the team for this weekends game. Who wouldn't be. But you will quickly be judged on how you handle the situation, and how you bounce back. So the worst thing you can do is tweet your disappointment and point the finger at the coaches who according to you do not know what they are doing. Ouch. Now that hurts. Not them but you.

Mediainsider PortalClick to register for this course

Key features of this e-learning course

  • Self paced

    Available any time any where. Learn with no distractions

  • Roleplays

    Good and bad interview examples which are then critiqued

  • Interaction

    Build knowledge and confidence with a series of interactive tasks

  • Quizzes

    The learners retention tested with questions at the end of each section

Brand new "add on" modules for YOUR specific sport






Mediainsider can also create “add on” modules that are taylor made for your specific sport. The skills and techniques that are taught in module one apply to all sports. However every sport has its own issues, controversies and topics. These “add on” modules drill down on these issues, controversies and topics, creating a very specific and personalized online training experience for the athlete. Role play interviews, critiquing sessions, interactions and quizzes are included.






For example an "add on" module for cricket would be done with the athlete dressed in his sports attire. The role play questions would be specific to cricket. It may relate to the players individual form slump, and if they intend to change their batting technique to fix the issue. Or the question may relate to some dubious umpiring decisions during that last match. In other words the role plays would be CRICKET specific.






For more information or a detailed quote please contact Mark Aiston at

Key mistakes when an athlete is being interviewed by the media

  • Do not look at reporter during interview
  • Defensive when tough questions are asked
  • Speak in a low voice and mumble
  • Don't mention sponsors during interview
  • Offer no interesting information
  • To many cliques during the interview
  • Do no wear the club jacket with sponsors logos
  • Speak poorly of the opposition
  • Move around a lot during the interview

Being media savvy: The advantages.

  • 1

    Self image.

    A media savvy athlete has the ability to create an aura of self confidence and focus that people identify with

  • 2

    Your sport.

    A media savvy athlete will know how to promote their sport or team in the best possible terms

  • 3

    Supplement income

    A media savvy athlete will understand that professional performances on camera can attract major sponsorships and endorsements

Mediainsider PortalClick to register for this course

Remember when you are in front of the media it is your chance to promote your sport, your team, your sponsors and your fans.

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